An attitude is an evaluation of the feelings an individual has towards something. They convey what we think and how we feel about an object, ‘target’ or referent. These referents may be specific and tangible or abstract and intangible. When the object of the attitude is important to the person, the evaluation of the object produces an affective or emotional reaction.

Attitude is defined as the way a person feels about something- a person, a place, a commodity, a situation or an idea.

Attitude expresses an individual’s positive or negative feelings about some object.

Attitude describes an individual’s feelings, thoughts and predisposition to act towards

some object in the environment.